Dumb, dumb move. Kelloggs should have embraced Phelps. Imagine the sales increase if Frosted Flakes became the stoners' first choice in munchies.
I can see the ad campaign: Tony says "It's the bowl you eat after the bowl you smoke..."
The back of the box would include simple instructions with pictures explaining: Pour Flakes into bowl. Add milk. Eat with spoon.
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