Saturday, February 7, 2009

Missed marketing idea

Upon returning home I threw out old food including this box of Frosted Flakes. (I ate a bowl or two back in October.) Then I read that Kelloggs dropped Micheal Phelps because he smoked pot.

Dumb, dumb move. Kelloggs should have embraced Phelps. Imagine the sales increase if Frosted Flakes became the stoners' first choice in munchies.

I can see the ad campaign: Tony says "It's the bowl you eat after the bowl you smoke..."

The back of the box would include simple instructions with pictures explaining: Pour Flakes into bowl. Add milk. Eat with spoon.

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