I've done the Budweiser tour twice. If I had time to kill in St. Louis I'd do it again. You get to see the Clydesdales and the 3 story high vats where the beer is brewed. They discuss the various types of beers they make and even pull out a tray of beechwood to show how the beer is beechwood aged. I set the bar for the World of Coke based on Budweiser. Sadly, Coke came up short. We didn't see any production facilities. They did have a lame mini-production facility that looked like something out of Willy Wonka. It was lame enough that I forgot to take a picture.
They did have an eight minute 3D movie. The seats rocked back and forth and they added wind and sprayed us with water to enhance the simulation. It was pretty cool. 
Here's Matt sampling one of the Coke products from around the world. Coke claims that the only difference between the types of Coke around the world is the type of sweetener used. Anyone who had Coke in Nepal and Coke in the US knows this isn't true. I have no idea why Coke would try to make the claim.
I've lived in 2 cities with A-Busch breweries and have gone for the tour and 2 free samples approx. 400 times. Never did the tour, though--just went right to the sampling. What differentiates alcoholism from raging alcoholism is that, when Michelob Dry was introduced, it was put into cups that were 1-oz. larger than the others, so I selected Michelob Dry every time.
ReplyDeleteSo, did you loiter around the samples? George could give you lessons when it comes to multi-sampling...
ReplyDeleteThe major area of sampling was all of the non-Coke brands they have... For "Coke" itself they had only one type because they claim that Coke is exactly the same formula everywhere.
ReplyDeleteLike I wrote in the post, that's a ridiculous claim. It is more than just the type of sweetener that makes Coke US taste different than Coke Nepal.